Discover how we've helped companies like yours overcome their biggest challenges and achieve measurable growth
Driving Market Share Growth with a Data-Backed Launch Strategy
Challenge
To meet investor expectations, a Location Intelligence scale-up needed to rapidly accelerate downloads and revenue for their free navigation app.
The B2B arm of the same company required a robust lead generation strategy to acquire new prospects.
Approach
We performed competitor research to uncover white spaces, allowing us to determine ideal positioning and a winning monetization model for the B2C app.
For the B2B arm, we conducted market research to uncover potential prospect sectors and clients.
Implementation
Based on the new positioning and the monetization model we developed a full funnel marketing and PR plan to drive consumer awareness and acquisition.
For the B2B division, we piloted an AI-based lead generation method, complemented by a targeted content delivery, to efficiently identify and secure new business.
Results
Our B2C approach drove a 250% increase in app downloads in just six weeks.
On the B2B side we tripled the number of qualified B2B leads in three months, including big ticket enterprise prospects, and delivered with a strong 18% connection acceptance rate on LinkedIn.
Engineering a Go-to-Market Strategy from Consumer Insights
Challenge
A phone brand struggled to justify its premium price point and compete with market-dominant competitors, who had strong brand recognition and deeply embedded ecosystems.
Approach
We ran representative consumer survey across three key markets to understand exactly what offers would motivate them, proving the ROI of specific launch incentives.
Implementation
Based on the research, we formulated a launch plan detailing the optimal incentive for each phone model variant and its launch offer.
Results
This data-backed launch incentive drove a 52% market share increase in the first quarter post-launch.
Driving Growth Through Product Re-Positioning
Challenge
A payments business wanted to grow penetration of a C2C payment product, in markets with a moderate consumer penetration.
Approach
We analyzed the market and interviewed several batches of freelancers and micro-business owners, and found a sizable and fitting opportunity to grow in adjecent market segments.
Implementation
Based on the research, we formulated a launch plan with precise, focused messaging and channels targeting the newly found customer segments.
Results
Through rigorous analysis and highly specific Go-To-Market we successfully penetrated the new segment and drove 8 digits incremental revenue.